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Mitsubishi is strategically pivoting to introduce a more budget-friendly Outlander Sport model, following the retirement of its most affordable car, the Mirage, after the 2024 model year. This initiative is designed to address consumer demand for accessible pricing in the evolving automotive market, particularly in the crossover segment.

Mitsubishi's Strategic Move to Introduce a More Affordable Outlander Sport

In a significant development for Mitsubishi Motors North America, the automaker is reportedly set to launch a more economical variant of its Outlander Sport. This comes as a direct response to the void left by the departure of the Mirage, which was previously Mitsubishi's entry-level offering. Currently, the 2025 Outlander Sport begins at a price point of $26,190, inclusive of an all-wheel-drive system. The proposed new version, aiming for a lower price, would feature a front-wheel-drive configuration, mirroring a setup that was available a few years prior.

While Mitsubishi Motors North America CEO Mark Chaffin refrained from officially confirming these specific plans to Automotive News, he did emphasize the company's commitment to affordability and adapting to customer needs. Chaffin stated, \"Affordability is a key concern for customers. We are actively evolving our game plan to better align with customer needs.\" He further suggested that reintroducing a two-wheel-drive model would be a \"logical move to help lower the entry price point for customers,\" especially given the overwhelming preference for crossovers over sedans among consumers. This strategic adjustment is anticipated to boost sales and improve profitability for dealerships.

The current Outlander Sport model has been on the market for 15 years, undergoing its last major facelift in 2020. It is equipped with a 2.0-liter engine producing 148 horsepower, paired with a continuously variable transmission. Despite a newer, sleeker Outlander Sport existing in other markets, it has not been engineered for the United States, representing a potential missed opportunity for the brand to introduce a more modern vehicle that could better compete with rivals. The extent of the price reduction for a front-wheel-drive Outlander Sport remains speculative, though comparisons with competitors like Kia, which reduced the Seltos' starting price by $1,000 with a FWD option, suggest a similar scale of adjustment.

Mitsubishi's potential reintroduction of a front-wheel-drive Outlander Sport is a thoughtful approach to maintaining market relevance and appealing to a broader customer base. By focusing on affordability and aligning with consumer preferences for crossovers, the company demonstrates a proactive stance in navigating a competitive industry landscape. This move could not only revitalize the Outlander Sport's appeal but also reinforce Mitsubishi's position as a provider of value-oriented vehicles, adapting to current market dynamics and consumer expectations.